Profissão Motofrete aimed to bridge the gap between motorcycle couriers in Brazil, who face risks and lack recognition as legitimate workers, and app creators.
The brand needed to create credibility and a sense of identity for this profession.
Drawing inspiration from the main avenues of São Paulo, we developed a graphic style that visually represented the profession of moto couriers.
The brand identity incorporated elements and motifs related to the profession, capturing the energy and essence of the moto courier culture.
Through strategic design choices, we created a brand that instilled a sense of professionalism, pride, and recognition for moto workers.