The client wanted a brand identity that incorporated colors and shapes to evoke a feeling of harmony and wellness.
Urban Pilates, a pilates studio based in Edmonton, Canada, sought a visually strong brand that could convey the sense of well-being experienced during pilates sessions.
Inspired by the pilates circle ring and various pilates postures, we created a distinctive shape that became the core element of the brand.
This shape was strategically used throughout the website pages and marketing materials to reinforce the connection with pilates. Soft pastel colors were chosen to convey a sense of tranquility and balance.
The result was a visually engaging and harmonious brand identity that resonated with the target audience.
