Hospitality & Leisure
Vila Guará, a luxury bungalow-hotel nestled in the picturesque region of Lençois Maranhenses in Maranhão, Brazil, sought to establish a distinctive brand identity and create a captivating online presence.
The challenge was to capture the essence of the location and convey the luxurious yet adventurous experience offered by the hotel.
Our creative team embarked on a journey to develop a brand identity and website that would reflect the unique charm of Vila Guará. Inspired by the mesmerizing spectacle of the Guarás, the magnificent red birds that migrate to the nearby island every evening, we crafted a visual identity that blended elegance, nature, and adventure.
Drawing inspiration from the natural beauty of the surroundings, we designed a website that showcased the breathtaking landscapes and evoked a sense of tranquility. The minimalist and refined aesthetic reflected the sophistication and exclusivity that Vila Guará offers its guests. By incorporating captivating imagery, intuitive navigation, and seamless user experience, we ensured that visitors to the website could immerse themselves in the allure of this luxurious retreat.
Through thoughtful brand storytelling and strategic use of serigraphy, we created a cohesive brand experience that resonated with Vila Guará’s target audience. The website served as a virtual gateway to the hotel, enticing potential guests with the promise of an unforgettable stay surrounded by the untouched beauty of Lençois Maranhenses.
The cohesive brand identity and captivating online presence positioned Vila Guará as a premier destination for discerning travelers seeking an extraordinary and immersive experience in the heart of nature.